Project Kick off: Scaling our Product Ecosystem
Flo is a comprehensive product suite that includes an applicant tracking system, event hosting and management, networking capabilities, and a double-sided marketplace connecting legal firms with aspiring attorney’s.
This project is currently in progress and showcases my ability to lead strategic initiatives, break down complex features, and drive cross-functional collaboration.
Key Responsibilities
Cross-Functional Collaboration:
Work closely with engineering, product management, and leadership to ensure that the design is technically feasible, meets business goals, and aligns with user needs.
Evangelizing Design:
Lead design workshops with leadership and other departments to showcase the value of design as a driver of business success. Ensure design is integrated into decision-making processes.
Data-Driven Decision Making:
Leverage analytics and user research to inform design direction. Regularly present findings to executive leadership to ensure design is aligned with both user needs and business objectives.
Mentoring & Process Improvement:
Lead design critiques to ensure design quality and consistency across deliverables.
Timeline:
Q3 2025- Current
Status:
In Progress
Background
In this project I am leading the redesign of our information architecture and navigation across three different products. The business goal is to transition from selling individual products to offering a holistic ecosystem that seamlessly connects multiple platforms. A key objective is to share data across our products to provide a comprehensive view of a candidate’s journey—from law school (University product), through applying for summer internships (Employer product), to searching and applying for jobs (Forward job marketplace), and ultimately landing their first-year associate position (Employer Product). As the leader, I am responsible for guiding the design team, aligning cross-functional stakeholders, and ensuring our design choices are rooted in data and user feedback. Additionally, I am to accounting for multiple user personas, each interacting with different products and overlapping experiences. This project also requires understanding complex pricing and packaging feature sets, creating flexibility as we unify our products, and collaborating closely with engineering to refactor legacy code and introduce microservices to support this new vision.
Project Kickoff
I led a kickoff meeting with key stakeholders to introduce everyone to the project, identify cross-collaborators, introduce milestone dates, etc.. Here is the presentation deck.